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🍭 77777 · RADAR LAB

Meet the studio behind 77777

Radar Lab explores squishy toy concepts with playful silhouettes, soft colors and coordinated packaging. The 77777 collection presents a floral aqua ball, two fruit designs, an owl and a sea star. Each takes a different approach to shape, grip and printed character.

Browse the concepts to compare their details, then contact the studio with questions about a particular design.

Discuss a product concept ↗
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DESIGN EXPLORATION

Shaped for hands-on exploration

The collection moves from a round floral ball to tapered fruit, an upright owl and a five-armed sea star.

PRODUCT SHAPE STUDY
Squeeze

Squeeze, release and turn

Each silhouette offers a different way to hold or press the flexible toy.

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COLOR & PRINT

Printed details define each design

Lime flowers on aqua, speckles on yellow and cream dots on coral make the individual concepts easy to distinguish.

🍬 77777 DESIGN SHOWCASE
● DESIGN DETAILS ★ EXPLORE THE SHAPES
Designers review color swatches and toy silhouette sketches at a concept table.
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77777 · RADAR LAB
Product concept studio
CONCEPT DETAILS

Shape, color and character in focus

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Individual silhouettes Compare a round ball, tapered fruit shapes, an upright owl and a radial sea star.
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Surface character Printed flowers, seeds, speckles and dots bring detail to the different shapes.
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Coordinated packaging concepts Each design is paired with a black cube-box concept featuring circular viewing openings and colorful senseng lettering.

Discuss the collection

Contact Radar Lab with questions about the designs or their accompanying packaging concepts.

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Product concepts
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Printed details
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Coordinated packaging